SEAT

the missing SEAT Ateca

A mystery started in IDENTS, SOLVED ONLINE

EACH ITV MYSTERY DRAMA SERIES WAS ACCOMPANIED

BY A NEW INTERACTIVE MYSTERY FROM SEAT.

EVERY IDENT WAS A NEW clue to FIND THE MISSING SEAT ATECA

SOLVE THE MYSTERY IN THE ONLINE GAME

RESULTS

100,000 played the game

20% INCREASE IN BRAND AWARENESS

SOLD OUT SEAT Ateca