Primania by Primark

The real-time fashion magazine created by fans

 

The more you play, the more snow falls

50 million users

10,000 user-generated looks

Not a penny of advertising

 
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Browse, upload, rate and share Primark looks.

 

“A cross between a photo-sharing website and a fashion magazine”

The Guardian

AWARDS

Grand Prix  |  Brand Republic Digital Awards

Best fashion |  Brand Republic Digital Awards

Best engagement |  Brand Republic Digital Awards

Web Design and Build   |   BIMA


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